Cold email copywriting frameworks that actually get replies
The frameworks people who send cold email at volume keep coming back to, plus two things I tested on my own campaigns, including the personalisation that returned zero.
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Cold email campaign not getting replies? Three things to check
Three real cases behind the sentence 'we sent a few hundred emails and nobody answered,' and the question to ask first to tell them apart.
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How to build a cold email list when you don't have a data team
How to build a cold email list from the customers you already have, where to look when the databases run out, and the buying signal I tested that didn't work.
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Is cold email worth it for a 20-person B2B company?
A straight answer, with the four things that have to be true before we'd tell you to try it, and the two cases where we'd tell you not to.
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What's a good cold email reply rate? It depends who you email
Online averages lump every industry together. Reply rates from campaigns I've run and from people who do outbound for a living, by audience, so you can find yours.
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Why cold emails go to spam when SPF, DKIM and DMARC pass
SPF, DKIM and DMARC only prove who sent the email. What actually decides where it lands, the numbers experienced senders use, and how to check your own campaign.
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